Falona Joy

SNP Strategies, Inc.


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Falona Joy is a social and civic entrepreneur.  She is the founder and President of SNP Strategies, Inc., a consulting practice designed to build the vitality of nonprofit institutions, support philanthropy to deepen and measure impact, and increase the ability of social sector leaders to achieve their missions and visions. In this role, she has guided organizations of all sizes through the challenges of raising capital, ensuring organizational relevance, developing strategies to sustain impact, and realizing the potential of new initiatives.  She also serves as a Senior Advisor to Arabella Advisors. Examples of recent clients include: Philanthropy Northwest, the John D. and Catherine T. MacArthur Foundation, the Terra Foundation for American Art, the Millennium Park Foundation, Bard College, Bedford Stuyvesant Restoration Corporation, Openlands, City Year, and many others that are advancing meaningful change.

Falona has a personal and professional passion for culture, parks, public lands, and conservation initiatives.  Falona began her career with the National Park Foundation, where she was the founding Executive Director of the African American Experience Fund. As a volunteer, she served as the Vice Chair of the inaugural Forest Preserves of Cook County’s Conservation and Policy Council and worked with her local block club as the founder of the 42nd Street Garden in Chicago’s Bronzeville neighborhood.

In 2018, Falona and her family relocated from Chicago to her original hometown of Seattle, WA. At that time, she was given the distinction of Life Trustee of the Chicago History Museum after serving as an officer/board member for over 10 years.  While in Chicago, she served as an officer/board member of the Illinois Humanities Council for a nine-year term and was named Chicago Cultural Champion by the Chicago Cultural Alliance (2015).

Falona now serves on the Board of Directors of the Seattle Art Museum and Friends of the Seattle Waterfront, as well the national board of the Impetus Fund and international board of Adler University.

Falona received the distinctions as a Leap Ambassador (2022), Certified Fund Raising Executive (CFRE) from the Association of Fundraising Professionals (2005) and Kellogg Nonprofit Executive Scholar (2009).  She received her BA with honors from Stanford University in Political Science with a concentration in international relations and public policy.

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