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From the beginning, it was clear that the board of directors had to increase their contributions and identify new donor prospects. The board became accountable for a “give/get” target of $10,000 per year with a rationale that it would take the entire organization—board, donors, and stakeholders—to lift BBBSMB to the next level. (Previously, directors were asked to make BBBSMB one of their top three charities and make a donation that was “meaningful.”)
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