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Leaders need to be intentional in their design, implementation and outcomes to ensure their program is effective for participants.

Much More Intentional About Helping Clients

VIDEO | Christa Gannon, founder and CEO of Fresh Lifelines for Youth, explains the benefits of doing a theory of change—as she sees it three years later.

Use Customer Surveys to Measure and Improve Programs

WEB SITE | Melinda Tuan lays out five tactics for nonprofits to collect feedback from their clients, an excellent complement to internal monitoring and external evaluation.

We Build on What’s Working

VIDEO | Executive Director Richard Berlin of Harlem RBI explains the benefits of standardizing practice—for staff, organization, and ultimately the children they serve.

Demand-Driven Innovation

VIDEO | Does need for a service equate demand for it? No, say Matt Plummer and Taz Hussein of the Bridgespan Group. In this video, they talk about how to design attractive services and get target groups to adopt them.

Drucker on Implementing Innovation

PDF | Introduce change when things are going well, suggests Peter Drucker, who goes on to describe aspects of implementation.

Customer-Centered Design

VIDEO | Find out how human-centered design can help organizations tap into the creativity of stakeholders, develop approaches that work, and bring them to market. Jocelyn Wyatt, CEO of, explains design thinking.

Drucker on Looking Out the Window

PDF | Peter Drucker encourages us to look for changes that have led to meaningful results but are not generally understood or in widespread use. What opportunities do they offer?

Drucker on What the Customer Values

PDF | Organizations can only learn about the values of those they serve by asking them, writes Peter Drucker.

Drucker on Being Customer-Centric

PDF | Peter Drucker argues that the only way to be effective is to deliver what the recipient of services finds valuable and wants.

Drucker on the Sources of Innovation

PDF | Peter Drucker writes about the seven sources of innovative opportunity, from the unexpected success or failure to new knowledges.

The Leap of Reason Ambassadors Community is a private community of experts and leaders who believe that mission and performance are inextricably linked. Our resources are collaboratively developed and offered to the field to support organizations on their journeys to high performance.

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